Getting Started with Google Analytics 4 (GA4)
Google Analytics 4 is the newest generation of web analytics that unifies data tracking across websites and apps. It focuses on event-based reporting rather than sessions, giving deeper insight into user engagement.
Connecting GA4 via Site Kit or the global site tag allows administrators to monitor real-time users, traffic sources, and conversions. Metrics such as Engaged Sessions and Average Engagement Time reveal how visitors interact with your pages.
By aligning GA4 reports with SEO changes, developers can assess which optimisations directly improve organic performance.